Douyin was launched in September 2016 and became popular during the Spring Festival in 2018, and its downloads began to grow rapidly. The iteration and download volume of Douyin version are shown in Figure 1: Figure 1 Douyin version iteration and download curve According to the analysis of the Douyin download volume curve, from September 2016 to July 2017, Douyin downloads were less, and the download growth rate was low, and it was in the product exploration period; August 2017-June 2018 At this stage, the download volume of Douyin has increased rapidly, and the growth rate is getting faster and faster. There is no sign of slowing down, and the product is in the growth stage. The core business logic of Douyin is shown in Figure 2: Figure 2 Douyin's business core logic 1.
Exploration period (September 2016-July 2017) product iteration and operation analysis 1. Product Iteration At this stage, Douyin launched a large number of business email list product functions to explore the needs of users. Analyzing Douyin from product functions has the following advantages: Douyin has a large number of filters and special effects functions to meet the psychological needs of Douyin user groups to pursue personalization and experience novelty, and are willing to display, share and disseminate. The full-screen playback of Douyin improves the user's viewing experience, and it is an immersive experience, which can easily immerse the user into the video and improve the peak of the user experience. There is no time display when the video is playing, which makes users forget the time,
and it is easy for users to fall into the product. But it will also lead to the guilt of wasting time when users quit Douyin, giving users a bad experience. But as an entertainment product, Douyin is difficult to avoid for some users. Douyin cannot predict the content of the next video, which stimulates the user's "gambling" nature, making users always think that the next video is the video I want to watch, which satisfies the psychological needs of users to explore. The above functions have created a good user experience for Douyin products and are the basis for user growth. At this stage, except for the private message function of user-to-user communication, which has not been launched, other core business logic has been launched,