In an official post, Tomer Cohen, Chief product officer at LinkedIn, tells us about new features that will be implemented on the social network in the coming weeks. Two of these ads caught our attention.
More detailed statistics on each individual post
Creators have asked for more metrics on the performance Clipping Path Service of their individual posts. On the one hand, it will allow them to better identify the content elements that perform best, and on the other, it will also allow them to better understand their audience, and to obtain all the answers to this crucial question: “ Who reads and is interested in my content? » .
Soon, creators will be able to get analytics on their individual posts and overall performance, based on content and audience.
Thus, as you can see in the image above, new analytics data will be accessible. In particular, you can use filters to understand who reads and reacts to your publications: job title, sector of activity, location, etc.
These new statistics should be deployed in the coming weeks.