Mobile radio refers to the use of smart terminals such as smartphones, tablet computers, vehicles, and wearable devices as audio carriers to provide audio listening, personal recording, sharing and other services through online and offline Buy email list methods. The audio content covers radio broadcasting, music, talk A general term for the business of audio content such as shows, cross talk storytelling, film and television soundtracks, novel dramas, radio dramas, education and training, news and information.
3.1 The current development stage of mobile radio applications
According to the 2016 China mobile radio market data from Analysys Think Tank, mobile radio is currently in a mature stage of development. The mature mobile radio field has entered the stock market, with mature business forms and business models, and brand value has become the core competitiveness of enterprises.
The new business model of content payment has impacted the entire industry, and many manufacturers have begun to seek strategic transformation. The backbone of mobile radio stations such as Himalaya FM, Dragonfly FM, Litchi FM, and Koala FM integrate upstream and downstream resources through various forms of cooperation under the wave of knowledge payment, and cooperate with copyright owners and big coffee in the upstream to create high-quality content and IP on the platform. The downstream cooperates with software carriers such as car companies, intending to develop the Internet of Vehicles market and expand content distribution channels.