Failure and Success of Web Service. How Did Shop Japan

Shop Japan is a TV shopping service operated by Oak Lawn Marketing for over 20 years. The history of the EC site is also very old, and it has been operating for more than 20 years. Currently, in addition to its own site , it is developing stores in four malls : Rakuten , Yahoo shopping , d shopping , and Amazon . Mr. Tomomi Maeda, Manager of E-Commerce Division, Oak Lawn Marketing Co., Ltd.

When it comes to Shop Japan, many people probably think of fitness products such as Billy's Boot Camp and Wonder Core. In addition to fitness products, the Industry Email List company handles a wide range of daily necessities such as kitchen utensils, bedding, vacuum cleaners, and DIY products. In addition to the "use and satisfaction guarantee" that allows you to return the product even after using the product within 39 days after purchase, we have strengths in services from the user's perspective, such as telephone support that is available 24 hours a day, 365 days a year. have.

The characteristics of the users who visit the site are that they are interested in the TV program and access the EC site with a clear purpose of "I want to buy this product". For this reason, recently, they have been actively using videos on their EC sites, making use of the know-how they have accumulated over many years of TV shopping. By making videos of information not shown on TV and lectures on how to use accessories, we are providing more in-depth information to users on the Web. Problems of Web service so far and trial for operational improvement Shop Japan had been using other web customer service tools for about a year before the introduction of ec concier .