With placements you also choose at which position your ad can be seen on a website. So you decide for yourself whether you go for banners or advertisements on the right side of the page, for example. A very specific option that we want to highlight is the option to select your target group by parental status in the demographics section. Parents can create a Google account for their children under 13 using the Family Link app. Based on this action people can be identified as 'parent'. Chances are that this group consists of parents with older children. The strength lies in combining the various options.
Various options are detailed in the table below: handyman Aspiring Baby mother Experienced mother Contextual Fertility treatments (KIE, IVF, etc.) Calculate fertile days the phone number list same Pregnancy calendar Baby Breastfeeding Bottle Feeding Toddler Toddler Toddler affinity groups Family people In-market groups Children's products Children's room Children's products Children's room Children's products Children's room subjects Reproductive health Pregnancy and motherhood Childcare Baby food and powdered milk Baby care and hygiene Toys Children's room and playroom Family & relationships Baby and toddler toys Demographics Gender: Female Gender: Female Gender: Female Parental status older Gender Female Parental status older.
There are specific apps that women use at different stages of pregnancy. In display campaigns you can reach certain categories of apps. It is also possible to target specific apps in Adwords. This can be done in two ways: by using app categories or by selecting specific apps. App categories There are two app categories that might be interesting in our example of young mothers: Google Play Store Category: Parenting Apple App Store Category: Family A disadvantage of using app categories is that they are broad groups. It is indistinguishable in which phase of motherhood they are. Specific apps A better approach is to select specific apps. However, this will take more time. Again, different apps are used in each phase.