The two correspond to different delivery interfaces: the functional interface and the business outcome interface (value interface). The former does not need to be explained, job function email list we mainly talk about business results. Product managers also often talk about job function email list value, but these values are mainly imagined, or difficult to quantify, and customers do not feel it. So we use value-based business outcomes VBO (Value-Based Outcomes) to define the value interface of SaaS.
Because they are quantifiable and user-perspective, there job function email list s less friction to land, they can be sold more easily, and customers can use them more consistently. It turns out that there is an unreliable product value standard in the outside world, saying that SaaS job function email list products either help customers make money or save money, otherwise it is meaningless. In this regard, most product managers are speechless.
In fact, whether the product makes money or saves money is only the concern of the financial department; business users don't care about these at all, they job function email list only care about whether it can solve the problem of business performance. Believe it or not, the order of purchasing decisions for SaaS is business, then IT, then finance, and then purchasing. job function email list Therefore, the above product value is a pseudo-problem in most cases. That's why VBOs are the delivery interface, because they're business performance issues that go directly to the end user.